Mr. Selfridge recounts the real life story of the flamboyant and visionary American founder of Selfridge`s, London`s lavish department store. Set in 1909 London, when women were reveling in a new sense of freedom and modernity, it follows Harry Gordon Selfridge (`Mile a Minute Harry`), a man with a mission to make shopping as thrilling as sex. Pioneering and reckless, with an almost manic energy, Harry created a theater of retail where any topic or trend that was new, exciting, entertaining - or just eccentric - was showcased.

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